DOOH with ISM
Book the unique medium including the unique network.
The market for Digital Out-of-Home is growing continually. In 2017, the proportion for OOH-media stood at 34,8%, but this figure already amounted to as much as 37,3% by 2018. * And the demand continues to rise strongly. The annual growth rate of DOOH until 2021 is more than 10%. *
With the DOOH-network of ISM, your advertising is represented at petrol stations throughout Germany. Thus, you’re reaching out to mobile target groups with striking messages in the form of pictures and also moving pictures.
The unique advantage of our DOOH-network: our customers are extremely attentive. Our Hi-Light Screen is always in their field of vision during refueling.
Take this opportunity. Advertise in the language your customer understands: designed to attract attention.
*WARC-Global Ad Trends
DOOH with ISM
Locational advantage petrol station. Range advantage Shell.
Almost all DOOH-media are reaching people in motion – with the consequence that attention and contemplation period are minimized.
With Digital Out-of-Home at the touchpoint petrol station, you’ve got a clear advantage compared to those other advertising placements. Your other decisive advantage as advertiser: at petrol stations, the customers got time during refueling. They are very receptive and have the best view of your advertising – from the fuel dispenser to the shop.
You can book nationally, regionally or locally – according to your own requirements.
It is particularly interesting to note that you’re reaching a special target group with us. Shell customers are brand-name customers, often with a medium to high income. In general, it can be stated that they are brand-conscious and consumption-orientated.
With the ISM DOOH-network, you’re reaching a remarkable range. During the current year 2019, 200 Shell stations throughout Germany are going to be equipped with each one digitally used Hi-Light Screen. Until 2020, more stations are to follow. Per day and station, on average 1000 customers are going to see your advertising message.
Book remarkably efficient with a combination of doorgraphics and nozzle ads.
Optimize the customer journey of your own customers.
Advertise efficiently – combine the Hi-Light Screens, nozzle ads and doorgraphics.
Complement each other perfectly: the customer touchpoints of our advertising space network.
advertising medium
Success on!
Our Hi-Light Screens.
Our Hi-Light Screens set the stage for your brand completely and perfectly. With the bright and strikingly large Hi-Light Screen on the forecourt, your advertising is visible on the whole outer surface of the petrol station. Whether it’s a motion poster with effective animation or a moving picture sequence that draws attention to itself: your message will come across.
The Hi-Light Screen 84,5’’:
- screen diagonal: 84,5“ (214cm)
- resolution: 3.840 x 2.160 Pixel (4K UHD)
- brightness: 2.500 cd/m2
- dimensions: 2.004 x 1.185 x 120mm
- technology: Direct LED
- operating time: 24/7
The Hi-Light Screen 74,5’’:
- screen diagonal: 74,5“ (189cm)
- resolution: 1.920 x 1.080 Pixel (Full HD)
- brightness: 2.500 cd/m2
- dimensions: 1.775 x 1.053 x 120mm
- technology: Direct LED
- operating time: 24/7
Services
Our services: from intelligent playout/output to content management.
Playing out other motives during rain, showing different car accessories depending on the temperature or simply displaying different messages that vary according to the time of the day?
Chose an intelligent play out/content output of your messages for a very precise customer contact. Our media tool plays out your motives automatically, on the basis of criteria such as temperature, week day, time or rainfall.
We are here to support you throughout the planning of your campaign. How to use ISM Digital Out-of-Home in the best way for your product? Which role does your DOOH-campaign play in your media-mix? How do you achieve the maximum impact? We take care of the technical management for your finished advertising presence, like for example the review of all transmitted files and, if needed, the technical adjustment of them.
Creative, digital, favorable
Your DOOH-performance, made by Werkbank.
You want to see your message animated effectively? You want to show a special motive on our unique Hi-Light Screens?
For all of those different demands, Werkbank is a perfect choice. Our specialists for content on digital advertising spaces create your perfect DOOH-performance, from EUR 250 up per piece.
Benefit from the optimal combination of creative know-how and digital efficiency. Feel free to contact us.
certification / studies / insights
“Excellent” – says the Digital Media Institute.
DOOH develops at a rapid pace. And because a medium with extremely short innovation cycles and always new possibilities needs reliable standards, we are working together with DMI, the Digital Media Institute.
As a certified company, we meet every requirement for market research, technology, advertising channel formats and programmatic playout/content output when it comes to DOOH.
Good for your result: the guidelines of DMI.
The Digital Media Institute (DMI) aims to make Digital Out-of-Home (DOOH) a separated and autonomous media type with consistent market research. If it comes to the DMI, the future of the integrated communication lies in every digital channel. So, one of the main tasks of the DMI is to drive the development of integrated digital communication concepts forward, and to support that with research and training opportunities.
