20 years ago, we started with ambient advertising, for example on milk and bread cartons.
Since the nineties, we’re successfully working with advertising media in the German Shell network. Through this network, we were able to specialize on advertisements made especially for the target group of customers at petrol stations.
Soon, we’re going to offer advertisers one of the biggest connected DOOH-networks in Germany. In 2019, brand-name customers from a wide variety of sectors can advertise efficiently and digitally integrated at 200 Shell petrol stations. In 2020, we are going to extend our advertising space network to, in total, up to 1000 Shell stations throughout Germany.